Imagine a scenario where a creator works with three SaaS partners to sell an ebook. The complex relationship between creators and the various software-as-a-service companies they use is one of the forces driving the convergence mentioned above. They will likely be paid affiliates and influencers. This last part - attracting top creators - is significant because folks such as Hy, Frank, and Bourgoin are not solely customers of creator commerce software. Each business is trying to develop superior features to attract top creators. It is as if software companies are in a creator land grab. Dropbox also released a video-sharing service called Replay.
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